Break the labels,
create unlimited possibilities.
撕掉标签,不被定义
你的可能性 ∞

WASAI GIRL is an original stationery brand co-created with girls. Pencil cases, backpacks and notebooks you'll want to show off, designed by our first signed designer, Jiling Jie.哇塞女孩是和女孩们一起共创的原创文具品牌。笔袋、书包、本册,每一件都想让你忍不住拿出来晒,由首位签约设计师机灵姐参与设计。

Everyday magicNo rules, just vibesStay cute
WASAI GIRL original backpack worn by a modelMade for every wow girl!
Our story品牌理念

Every girl is her own exclamation mark.每个女孩,都是自己的感叹号!

Wasa! is more than a stationery brand. It's a place where every girl can express herself freely and shine in her own way.哇塞女孩不只是一个文具品牌,它是每个女孩自由表达、用自己的方式闪闪发光的地方。

We believe every girl deserves to live as her own exclamation mark: bold, unique and unapologetically herself. From little doodles to big dreams, we create for those who love to imagine, express and share their sparkle. Be the reason someone says "wow!", even if that someone is you.我们相信,每个女孩都值得活成自己的感叹号:大胆、独特、毫不掩饰地做自己。从随手涂鸦到远大梦想,我们为爱想象、爱表达、爱分享的女孩而创作。成为让别人说出"哇塞!"的那个人,哪怕那个人就是你自己。

Designed for girls who are soft, strong, creative and endlessly curious.献给温柔、坚强、有创造力、永远好奇的女孩。

Break the labels and create unlimited possibilities.

Bloom

Grow at your own pace and in your own colours.按自己的节奏,开出自己的颜色。

Lovely

Cute is a choice, and it's never a weakness.可爱是一种选择,从来不是弱点。

Magic

Everyday magic lives in the things you carry.日常的魔法,藏在你随身带着的小物里。

Youth

No rules, just vibes. Write your own story.没有规则,只有态度。故事由你来写。

1

A new challenge every season每季度一场共创挑战

Each quarter we open a co-creation challenge. You decide the design direction.每季度开启一场共创挑战,设计方向你说了算!

2

Post with #我是哇塞女孩设计师带话题 #我是哇塞女孩设计师

Share your sketches, colour ideas and wish lists under the hashtag.发布你的草图、配色灵感和心愿清单。

3

Get your WASAI Designer ID领取专属设计师 ID

Apply to join and receive an exclusive WASAI designer ID. Your idea could be our next product.申请加入即可领取专属 ID,你的灵感可能就是下一款新品。

The people behind the wow哇塞背后的人

Meet Sen and Jiling Jie认识森姐和机灵姐

Sen, founder of WASAI GIRL, with the Star Pencil Case
Founder品牌主理人

Sen 森姐森姐

Sen founded WASAI GIRL to build a stationery brand that girls make together with us, not just buy from us. She leads the brand, its visual world and every quarterly co-creation challenge.森姐创立哇塞女孩,想做一个女孩们可以一起参与、而不只是购买的文具品牌。她负责品牌整体方向、视觉世界和每季度的共创挑战。

"Tear off the labels. Nobody gets to define you.""撕掉标签,没有人可以定义你。"

Jiling Jie holding the WASAI GIRL star pencil case
First signed designer首位签约设计师

Jiling Jie 机灵姐机灵姐

Jiling Jie (我是机灵姐) is a young creator with more than 4 million subscribers on YouTube. She shares science experiments, journaling, clay crafts and everyday family life. As WASAI GIRL's first signed designer, she helps shape the One-Bite Bread and Star collections, then packs, tests and reviews them on her channel.我是机灵姐,YouTube 订阅超过 400 万的小创作者,分享科学小实验、手账、黏土手作和一家人的日常。作为哇塞女孩首位签约设计师,她参与了"一口面包"和"星星"系列的设计,并在自己的频道里亲手装包、试用、测评。

Science experimentsJournalingClay craftsPack with me
The collection商品

Things you'll want to show off忍不住想拿出来晒的文具

Original designs with registered copyright. Tap a product to see the details.全部原创设计,已登记版权。点击商品查看详情。

Join the wow girls加入哇塞女孩

A community that designs with us一起设计的社区

40K+followers on Xiaohongshu小红书粉丝
163Klikes & saves获赞与收藏
4M+Jiling Jie's YouTube subscribers机灵姐 YouTube 订阅